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THE PROBLEM
Water alone
is not enough!
We use soap for every single thing we wash, so why do we skip it when it comes to our sensitive parts.
Water alone can lead to unpleasant consequences, causing itching, burning, hemorrhoids and infections in some cases. Besides the lack of freshness and odors effecting on intimate relationships.
OUR PURPOSE
Creating cleaner, healthier, and more sustainable toilet experience.
OUR SOLUTION
The first bidet sprayer with an integrated disposable soap pod.
A premium quality consumer solution, designed to spray water and soap foam separately, without any electrical support.
A nozzle spraying
a soothing feel of soap foam and water jet.
1
A unique sliding button for controlling the foam and water pressure.
2
Ergonomic design combined with a palm sized grip and comfortably positioned buttons.
3
A wall-mount container, for the disposable soap pod.
4
Installation is hassle free, allowing TuLp to replace an existing bidet sprayer easily.
5
A pod window for monitoring soap level at a glance.
6
A cover lid, practical to open and close.
7
A shut-off valve for refraining the constant pressure on the system, resulting to water leakage free.
8
The latest in the hosing tech.
9
TuLp, the Soap & the Pod
The soap is premium quality, PH balanced, antibacterial, and specially formulated for intimate hygiene.
The TuLp intimate soap has been formulated and tested by European laboratories, ensuring a fresh and soothing cleaning experience, while maintaining a natural pH balance for both genders’ intimate parts.
The TuLp intimate formulation is premium quality, sulfur free, and made from the goodness of natural extracts.
The formulation
Effective and value conscious, the liquid soap pod is disposable, biodegradable and easy to change, that lasts for one month.
Pods features
A unique design pod, and a design patented 'refill prevention’ spout, protecting it from infringement possibilities.
The protection
In depth
About Tulp
The ‘TuLp’ solution is a bidet sprayer (shattaf in the Arab world) that sprays, in addition to water, soap foam coming from an integrated disposable soap pouch. The soap is PH balanced, specially produced for intimate hygiene.
Our innovation is a solution that combines 2 existing products, the bidet sprayer, and the intimate soap, used by mostly women, making it more practical and more accessible for both women and men.
From here comes the doorway to product demand and market fit creation.
The proof of principle of TuLp was initially developed in the Netherlands by Mango Product Design.
As for the design and the optimization phase, they were finalized by NPK design, tackling the Ergonomic re-designing of the device, and the integral aspects of the TuLp solution, ensuring:
Performance, Consistency, Functionality and Reliability.
Our R&D partner
NPK design is one of the most reputable design agencies in the Netherlands, with more than 40 years of expertise in industrial design and engineering. Their portfolio ranges from multinational companies like ‘Heineken’, 'Siemens' and 'Kimberly Clark’, to clever startup businesses.
The final version of the DFMA (design for manufacturing and assembly) is expected to be completed along with the industrialization phase (tooling and molding), currently being kicked off in collaboration with our manufacturing partners in Europe, complying with the European standards and regulations.
Intellectual property
Design patents for the soap pod protection as well as trademarks are being prepared as part of a complete IP portfolio.
Final preparations are under way to trigger those filings.
Addressable Market
132M
People
6M
Devices
72M
Soap Pods per year
Business partners
Supply Chain & Distribution
GCC + Egypt
Intellectual Property
AdComs Agencies
Finance & Legal
R&D & Optimization
Soap Manufacturer
Soap Pod Manufacturer
Handheld Manufacturer
Tractions & Timelines
NPK, 36 months
Design for Manufacturing & Assembly
Manufacturing Partners, 5 months
Molding & Tooling
Manufacturing Partners, during
Packaging & Manual Design
Manufacturing Partner, 1 month
Production & Assembly
Distribution Partner, 2 weeks
Shipping
Distribution Partner, 2 weeks
Packaging & Warehousing
Distribution Partner, 1 month
Distribution
OUR TEAM
Founders & BOD
AdComs
Walid Kerbage
CEO
BBDO
IP
Namir Sioufi
Partner
SABA
Engineering
Adel Rizk
Co-Founder
Edarat
Strat. & Mktg
Emile Atallah
Founder
SmPLy
Innov. & P’ships
Jack Nammour
Co-Founder
Human Centric
Advisory Board
Industrial Design
Jos Oberdorf
Founding Partner
npk design
Chemical Engr.
Joudie Youssef
R&D Manager
Saboun | M1
General Advisor
Adib Tohme
Founder
Citizen L
Digital Strategy
Jad Ibrahim
CMO
TACT
Startup Advisor
Oussama Gholmieh
Founder
Initium
E-Commerce
Mark Mehanna
Founder
E-Commerce Pro
Legal
Majed Naim
Partner
KN Law
Finance
Mahmoud Safa
Investment Mgmt.
RCRC
Events & Attractions
Imad Bitar
Founder IMB Consultancy
We are Human Centric
Human Centric is a product innovation company that is committed to creating, developing, and promoting products that work better.
We are a group of people with a passion for innovating and designing, while putting reliability and ergonomics at the heart of everything we do.
We are committed to the environment, that’s why everything we create follows the principles of sustainability and have a positive environmental impact.
Dubai Digital Park
Dubai Silicon Oasis - IFZA
